This Mother’s Day, it’s time for businesses to celebrate more than just flowers and cards. It’s an opportunity to showcase your company’s commitment to diversity, inclusivity, and innovation by honoring the women who drive transformation in industries like print. Women in print don’t just nurture stories but build legacies that benefit businesses, communities, and the creative economy as a whole.

For B2B leaders, this is more than a gesture; it’s a strategic investment. Empowering women supports corporate values, drives innovation, and positions your organization as a leader in sustainability and inclusivity. Here’s how you can recognize and actively support their role in shaping the dynamic print sector.

Women Shaping Print and Business Legacy

Throughout history, women in print have demonstrated the courage, innovation, and leadership that align with strong corporate values. Elizabeth Timothy, America’s first female newspaper publisher, didn’t just manage a business; she led with vision, negotiating successful partnerships and ensuring high-quality publications. Similarly, Mary Katharine Goddard printed the Declaration of Independence, setting a standard for integrity and excellence in communication that still inspires industries today. Both women exemplified qualities that today’s B2B leaders respect and aspire to foster within their teams.

These trailblazers laid the groundwork for a vibrant, inclusive industry where women are now thriving in varied roles—from technical innovators to creative directors.

Diversity Delivers Business Growth

The numbers speak volumes about the increasing influence of women in print and their business impact. Women now make up 35% of the global workforce in printing, with leadership roles steadily climbing. For instance, 58% of women in 3D printing hold executive positions like CEO and founder, transforming the sector with innovative solutions and cutting-edge design.

Studies show companies with diverse leadership are 27% more likely to achieve higher profitability. Women’s unique perspectives and experiences spark fresh ideas, delivering real value to clients and stakeholders alike. A recent 15% rise in women in senior creative and technical roles over the last decade underscores the impact of empowering women with the tools and opportunities to excel. Your business can be part of this progress by prioritizing gender diversity within your own teams and partnerships.

For B2B companies, aligning with these trends isn’t just about optics. Companies that champion innovation, sustainability, and inclusion create deeper connections with their customers and communities, driving long-term business success.

Addressing Challenges with Leadership

Like any dynamic field, the print industry has areas for improvement regarding inclusivity. While 38% of women in 3D printing rate their workplaces as fully equitable, barriers like wage gaps, stereotypes, and lack of representation at the highest levels persist. This underscores the need for businesses to double down on creating equitable opportunities.

From promoting mentorship programs to fostering comprehensive DEI (Diversity, Equity, and Inclusion) strategies, companies can play a pivotal role in breaking these barriers. By supporting women in print, your organization aligns itself with the values of fairness, leadership, and progressive change that today’s B2B landscape increasingly demands.

Why Inclusive Leadership Matters for the Future

Partnering with and supporting women in print aligns with broader corporate goals like sustainability and innovation. Women in print are already leading advancements in sustainable media, eco-friendly packaging, and digital transformation projects that represent the future of B2B client demands. By amplifying women’s contributions, businesses set the standard for what it means to combine bottom-line results with purpose-driven leadership.

Customers, investors, and employees notice when businesses support diversity and sustainability. This Mother’s Day, showcasing tangible action, like partnering with initiatives that empower women or spotlighting their contributions across your corporate channels, is a powerful way to demonstrate your commitment to values that resonate.

Call to Action

This Mother’s Day, honor women in the print industry by doing more than celebrating their stories; invest in their future. Whether by partnering with organizations like the Women in Print Alliance, sponsoring leadership programs, or increasing representation within your supply chain, your business can lead by example.

Empowering women in print is more than a moral imperative; it’s a business advantage. It reflects forward-thinking leadership and paves the way for a richer, more inclusive future in print and beyond.

How Your Business Can Get Started

  • Partner with Empowerment Initiatives: Support organizations and events dedicated to advancing women in print.
  • Foster Inclusive Workplaces: Ensure equitable policies and mentorship programs are in place for women in technical and leadership roles.
  • Celebrate Achievements: Use your platforms to tell the stories of industry trailblazers and rising stars.
  • Promote Sustainable Practices: Engage women-led businesses advancing eco-friendly solutions in print.

Together, we can amplify women’s contributions to the print industry and inspire the next generation of leaders. This Mother’s Day, make your business a champion of inclusivity, innovation, and progress in the print world.

From stories nurtured to legacies built, women in print show us the strength, vision, and creativity it takes to lead. Join us this Mother’s Day as we celebrate their impact and commit to brighter business practices that elevate everyone.